When the day calls for a little pick-me-up or a moment of celebration knocks on our door, one delicious treat often comes to mind: a chocolate bar. This compact sweet delight, easily fitting in our pockets or handbags, serves as an instant mood-lifter, a comforter, a reward, or a companion in moments of solitude.

Whether we're in the middle of a challenging workday, lost in the reels of a gripping movie, relishing the serenity of a rainy afternoon, or even if we just need a sweet end to a hearty dinner, the chocolate bar presents itself as the perfect companion. It's something we all take for granted, this familiar yet captivating treat, so readily available, so delightfully diverse, and so incredibly satisfying.

Yet, as we delicately unwrap the shiny foil or tear open the bright packaging, we are not merely revealing a block of cocoa, milk, and sugar. No, we are also unwrapping a piece of history, a taste of human innovation, and a slice of cultural exchange. It might be easy to overlook, but within each square of this sweet confection lies an extraordinary journey stretching across continents, transcending time, and traversing civilizations.

The chocolate bar is no mere food item; it's a historic artifact, a testament to human ingenuity, a product of cultural diffusion, and a mirror reflecting our changing tastes and preferences. From ancient Mesoamerican civilizations, royal European courts, and industrious factories of the Victorian era, to the bustling streets of the modern metropolis, chocolate bars carry within them stories and histories waiting to be told and savored.

So, sit back, unwrap your favorite chocolate bar, and allow its velvety richness to melt in your mouth as we embark on an exploration of the historical journey of chocolate bars. Prepare to indulge not only in the decadent flavors but also in the rich and fascinating tales etched in every bite.

A Timeless Treat: The Historic Journey of Chocolate Bars

The Origins of Chocolate

The narrative of chocolate begins in the heart of Mesoamerica, where the Mayans and Aztecs dominated around 1900 BC. Here, within the lush rainforests, grew the Theobroma cacao tree, the source of the precious cacao beans.

Chocolate, as it was known then, bore no resemblance to what we savor today. Instead, cacao beans were fermented, dried, roasted, and ground into a paste. Combined with water and spices like chili or vanilla, it was consumed as a frothy, bitter drink.

This concoction, however, was more than a beverage. It was a sacred part of these societies, consumed on special occasions and used in religious ceremonies. Even economically, cacao beans were significant, serving as a form of currency and a valuable trade item.

In these early days, cacao was deeply ingrained in Mesoamerican life, from spiritual practices to economic activities. A far cry from our modern sweet treat, chocolate began its journey as a bitter, revered beverage in ancient Mesoamerican cultures.

The History of Chocolate

The Journey to Europe

The tale of chocolate's voyage to Europe begins with the Spanish Conqueror, Hernán Cortés. In the early 16th century, Cortés arrived in Mesoamerica, and while he is infamous for his conquest of the Aztec Empire, he also played a pivotal role in the history of chocolate. Intrigued by the bitter beverage consumed by the Aztecs, Cortés brought cacao beans back to Spain, thus marking the beginning of chocolate's journey across the Atlantic.

Once in Spain, chocolate underwent a significant transformation. The Spanish, finding the Mesoamerican chocolate drink too bitter for their palates, began to experiment with the formula. In a revolutionary move, they added sugar and honey to the ground cacao beans, creating a sweeter, more palatable version of the drink.

This sweet delicacy quickly became a hit among Spanish aristocrats. From the royal court, the trend of consuming chocolate spread throughout Spain, and chocolate became a fashionable drink for the elite. By the late 16th century, Spain had even begun to import cacao beans on a large scale, keeping the source a closely guarded secret to maintain a monopoly on the lucrative chocolate trade.

Over the next century, the passion for chocolate swept across Europe, reaching France, Italy, and eventually England. The beverage was served in luxurious 'chocolate houses, where the rich and influential would gather to socialize, conduct business, and, of course, enjoy their chocolate. However, even as it gained popularity, chocolate remained a luxury item, affordable only to the upper classes.

 Journey to Europe

The Birth of the Chocolate Bar

The evolution of the chocolate bar takes a significant turn during the Industrial Revolution in the 19th century. At this time, innovations in technology and manufacturing led to major advancements in food production, and chocolate was not exempt from this transformation.

Chocolate, up until this point, had largely been enjoyed as a beverage. The idea of chocolate as a solid, edible treat was still a novelty. The conversion of chocolate from a liquid to a solid form was made possible by the pioneering efforts of various confectioners, but a pivotal moment in this journey can be credited to Joseph Fry and Dutch processed cocoa. Dutch-processed cocoa, also known as Dutched chocolate, is cocoa powder that has been treated with an alkalizing agent to reduce its acidity, enrich its color, and mellow its flavor. Before the introduction of this process by Coenraad Van Houten in 1828, natural cocoa, which is more acidic and stronger in flavor, was commonly used.

Joseph Fry, a British chocolate maker, made a significant discovery in 1847. By adding extra melted cacao butter to Dutch-processed cocoa, he could create a moldable chocolate paste. This paste could be poured into a mold, and once cooled, it would retain its shape, giving rise to a new, edible form of chocolate.

Fry's creation was revolutionary; it was the first form of a modern chocolate bar. This convenient and portable confection quickly captured the public's imagination and palate, marking a crucial turning point in the history of chocolate. From being a luxury beverage savored by the elite, chocolate transformed into a solid treat that could be enjoyed by the masses.

The success of Fry's chocolate bar set the stage for further innovations in chocolate production, paving the way for the myriad chocolate confections we enjoy today. 

The Birth of the Chocolate Bar

The Rise of Mass Production 

Following Fry's ground-breaking innovation, the chocolate industry began to boom, with mass production and global distribution becoming the new norm. One significant development came in 1875 when Swiss confectioner Daniel Peter and his compatriot Henri Nestlé introduced a new type of chocolate. They added condensed milk to the chocolate-making process, creating a smoother, creamier, and ultimately more appealing confection: milk chocolate. In 1879, Rodolphe Lindt, another Swiss confectioner, made another significant development in the chocolate industry. Lindt began adding cocoa butter back into the chocolate-making process.

Shortly after this invention, companies like Cadbury in England and Hershey's in America began mass-producing chocolate bars. Thanks to advances in manufacturing and economies of scale, these companies were able to make chocolate bars that were not only delicious but also affordable. This  transformed chocolate from a luxury item to a treat enjoyed by all.

The Rise of Mass Chocolate Production

The Golden Age of Chocolate Bars

The 20th century marked a period of remarkable innovation and diversification in chocolate bars. Iconic bars like Snickers, Kit Kat, and Three Musketeers made their debut, introducing a world of flavors beyond just plain milk or dark chocolate. These bars combined nougat, caramel, nuts, and other fillings with chocolate, offering consumers an enticing array of choices.

In addition to product innovation, marketing strategies played a crucial role in this era. Memorable slogans, eye-catching packaging, and television commercials helped solidify these chocolate bars' place in popular culture and the hearts (and stomachs) of consumers worldwide.

The Golden Age of Chocolate Bars

Modern Chocolate Bars and Trends

Today, the chocolate bar industry is witnessing an exciting era of diversity and innovation. A rise of craft and artisanal chocolates, often described as 'bean-to-bar' chocolates. This term signifies a commitment to overseeing every step of the chocolate-making process, from sourcing the cacao beans to molding the final bars. It represents a return to the roots of chocolate making, with a focus on quality, flavor, and sustainability over mass production.

These bean-to-bar chocolates are often characterized by high-quality ingredients and unique flavor combinations. They can provide a whole new tasting experience, allowing consumers to appreciate the nuanced flavors that come from different cacao beans, each with its unique terroir. In this way, chocolate tasting has become comparable to wine tasting, with connoisseurs discussing notes, mouthfeel, and finish. 

With the movement came the rise in transparency of the cacao trade. With the rise and evolution of mass production, demand for cheap labor resulted in the exploitation of cacao farmers including slavery and child labor, most prudently in Western African countries. More and more consumers are demanding not just delicious chocolate, but also chocolate that is ethically sourced and produced. They are looking for assurances that the cacao farmers are being paid fair wages, that the environment is not being harmed, and that the cacao is grown without harmful chemicals. 

At Kekao, we understand and fully embrace these trends. We believe that every chocolate bar tells a story - a story of the cacao beans, the farmers who grow them, and the crafters who turn them into chocolate. That's why we are proud to offer a carefully curated selection of bean-to-bar chocolates on our website. With each bar, you're not just buying a delicious treat, but also supporting a movement towards quality, transparency, and sustainability in the chocolate industry.

Bean to Bar Chocolate

To get started with craft chocolate, start with our Kekao Box. We search the world for the finest chocolate bars and bring them right to your doorstep monthly. From rich dark Peruvian chocolate bars to new start-up chocolate bars on the come-up, you never know what you'll get inside the box! Each month we will curate 4 to 5 premium specialty-crafted chocolate bars. 

If you want to try a few bars, check out our online chocolate store.

If you have any questions regarding this blog, our Kekao Box, or premium specialty-crafted chocolate bars, feel free to contact us! Keep up with us by subscribing to our newsletter or following us on Twitter, and Instagram.

July 12, 2023